Raizor's Edge How to Build Your Critical, Core & Scale Competencies

Distribution as a core competency: It's not what you think

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Distribution isn’t just trucks and warehouses – it’s how customers access, experience and trust your product. In this episode, Allon Raiz explains why distribution is the make-or-break competency when it comes to scaling a business.

Through practical examples and sharp questioning, Allon reframes distribution as a strategic problem-solving discipline that touches product, marketing, sales, brand, trust and support. Because growth isn’t just about making more – it’s about being available, accessible and credible in every market you enter. If you can’t solve the distribution problem, you can’t scale.
11 Feb English South Africa Business · Education

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