Russel Wasserfall Media Echoes & Influence

#12  Celebrity Endorsements

Loading player...
In this episode of Echoes and Influence, Jo and Frankie dive into the tricky world of celebrity spokespeople. From Gwyneth Paltrow’s headline grabbing appearance for Astronomer to infamous endorsement missteps like Kylie Jenner’s Pepsi ad, they unpack what makes celebrity partnerships succeed or fail. Expect insights on authenticity, ethics, brand alignment and crisis management, plus sharp examples from global and South African campaigns. A lively, strategic and surprisingly united conversation.
Season 1 / Episode 12 28 Nov 2025 English South Africa Business · Education

Other recent episodes

02-04. Editorial vs Commercial

In this episode of Echoes & Influence, Jo and Franki unpack the growing tension between editorial integrity and commercial survival in modern media. From advertorials and sponsored content to boosted posts and paid partnerships, they explore how the once-sacred divide between journalism and advertising has blurred and what that means…
Season 2 / Episode 4 24 min

S2-03. Annelee Murray - Player Representation

In part two of our conversation with Annelee Murray, we shift focus from the field to what comes after it, unpacking how players build sustainable careers beyond rugby. From personal brand to long-term thinking, she explores legacy, transition and the responsibility of South Africa's Springbok Rugby team ecosystem in supporting…
Season 2 / Episode 3 20 min

S2-02. Annelee Murray - Profile

In this first of two conversations, Annelee Murray reflects on more than two decades shaping the voice and identity of the South African Springbok Rugby team. From inside the changing room to the press room, she unpacks the real work behind high-performance sport, leadership and narrative.
Season 2 / Episode 2 30 min

S2-01 PR Revenue Models

In this episode of Echoes & Influence - the first of Season Two - Jo and Franki discuss how and why the revenue models in PR agencies or communications businesses work. Balancing staffing with strategy and practical needs - what does 'cost-to-company' mean for someone in their first comms role…
Season 2 / Episode 1 28 min

Cause Campaigns

In this episode of Echoes and Influence, Jo and Frankie unpack the complex world of cause campaigns and cause marketing. They explore how brands can support social issues authentically, when to get involved, and why genuine impact matters more than lip service. From powerful GBV awareness work to the controversial…
Season 1 / Episode 17 22 min
All episodes