Transforming South Africa’s Informal Service Sector – A Conversation with Byron Smith

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In this exclusive interview, Samm sits down with Byron Smith, COO of GoodApp, to discuss how this innovative digital platform is tackling South Africa’s informal service sector challenges head-on.

With 7.5 million informal service providers operating in South Africa—many lacking access to financial resources, business legitimacy, and formal market opportunities—GoodApp aims to bridge the gap between township service providers and mainstream economic opportunities. Through rigorous verification, security checks, and continuous performance monitoring, GoodApp connects electricians, plumbers, beauticians, handymen, and more with customers who seek trusted, high-quality services.

Join the conversation as Samm chats with Byron Smith, COO of GoodApp, to discuss how this groundbreaking platform is driving financial inclusion, fostering economic growth, and helping small service providers formalise and thrive.

Download GoodApp now and be part of the movement towards a more inclusive South African economy.
14 Mar English South Africa Business · Non-Profit

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