WhatsApp as a recruitment and business tool.

With unemployment officially at 32.1% in the third quarter of last year, traditional methods of job searching like advertisement responses, career expos, recruitment agencies, and even LinkedIn are being supplemented by grassroots initiatives on WhatsApp. The sustained rise of WhatsApp job groups may prove to be an effective recruitment tool for companies and job seekers alike. There are an estimated 850 of these groups nationally, each with thousands of members. moreover, many companies are opting to use WhatsApp to conduct business on a regular basis. The team share their thoughts on the app being used for business operations.