The Yellow Mic - Sonto Pooe founder of NativeChild about her hair journey
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04.07.2024 - On #TheYellowMic this evening TC spoke to Sonto Pooe founder of NativeChild about her hair journey. It all started at age 8, when she attempted to braid her own hair after a gruesome experience with a hairdresser who plaited her too tight making her unable to sleep for days. Years later, that very experience, coupled with the frustrations of a hair market flooded with chemical-ed products, motivated her to develop a natural hair and body care range she named NativeChild —a representation of who she is: A proud African woman with strong roots. What sets her apart is that she makes the effort to go the extra mile by educating coloured and black women on what is best suited for them individually.