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Beyond the Sale - Building Lasting Relationships with Software Customers

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In the dynamic world of software, securing the sale is just the first step. Cultivating long-term relationships with customers is the true mark of a successful partnership. But in a crowded market saturated with promises, how can you stand out and foster loyalty that goes beyond the initial transaction?
The podcast emphasizes the need to shift from transactional relationships to transformational ones.
8 Apr 4AM English South Africa Technology · Business

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