Trevor Noah SA ad a lesson in understanding your target market

--:--
The success of the Trevor Noah tourism campaign for South Africa serves as a reminder to understand your target market and ignore the noise when it comes to your marketing strategy. Bolawana Mags Shivanda, the founder and owner of Digital Shero, the digital marketing company that formed part of the campaign, tells the OFM Business Hour that as much as there was controversy around the ad and Noah's alleged paycheck, they as a collective knew their audience and this understanding led to the campaign's success. Shivanda hails from central South Africa originally and formed part of the bigger team behind the campaign.
13 Feb 7AM English South Africa Business · Daily News

Other recent episodes

Earning above R21,198 per month? Take note

South Africa's Department of Employment and Labour recently implemented revisions to the earnings threshold, a crucial determinant under the Basic Conditions of Employment Act (BCEA). This alteration signifies a shift for workers whose salaries surpass R21,200 per month in 2024, as they will forfeit certain automatic protections. Shedding light on…
12 Apr 2AM 6 min

Call for meritocratic appointment of executives and board members in SOEs

According to the South African government’s official website, there are about 123 State Owned Enterprises in the country, operating at national, provincial and local levels. They are crucial to the development of South Africa, they play an instrumental role in ensuring success in a wide range of areas, and are…
28 Mar 8AM 11 min

Construction Contracts: get it clear, get it in writing (part 1)

Construction contracts formalise a project and reduce room for uncertainty or misinterpretation of the intention by the client; therefore – get it clear, get it in writing. This is the advice from Herman du Randt, senior associate at PH Attorney’s dispute resolution division. Du Randt tells the OFM Business Hour…
26 Mar 3PM 5 min

Rocking the Vaal slaag om plaaslike gemeenskappe nader aan mekaar te bring

Rocking the Vaal, wat verlede naweek in Vanderbijlpark gehou is, het wêreldrekords verbeter en daarin geslaag om plaaslike gemeenskappe nader aan mekaar te bring. Jaco Verwey, president van die Goue Driehoek Kamer van Koophandel, sê aan Kayla Barker van OFM Sake Uur die organisering van so ’n groot geleentheid is…
20 Mar 2AM 6 min