Hollard’s cashback innovation for do-good volunteers also makes business sense. Here’s why.

Any South African who has spent an extended period abroad soon realizes that relative to the First World, their country’s needs are great. Even modest “do-good” efforts which are likely to go unnoticed in the rich North, can make a significant difference in SA. Hollard picked up on this reality by introducing a cash-back incentive – providing a discount of up to 20% on premiums for those volunteers serving an hour a week at charitable causes. In this uplifting interview, Hollard’s Warwick Bloom explains how it works, the reaction from clients and why the innovation also makes good business sense. He spoke to Alec Hogg of BizNews. Learn more about your ad choices. Visit megaphone.fm/adchoices