#18 Xanthi Georgiades – When to Outsource & the Challenges of Being a Boss

Xanthi Georgiades - We chat about the challenges of wearing multiple hats as business owners, knowing when to outsource, when to ask for help and how to navigate the evolving social media landscape and demands.

Xanthi is the Founder of The Digital Collar social media agency, covering a portfolio of diverse clients including lifestyle, tech, beauty, and fashion brands. We get frank about the frustrations of being in the service industry, having to demonstrate our worth, and often feeling the pressure of always needing to be switched on and driven.

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