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The Big Small Business Show - Routes to market for FMCG products

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Routes to market for FMCG products - look at the size of the market first, what are the main brands in that market, can competitors come in with cheaper products, what are the barriers to entry? Then you decide on the route to market. Ryan “chef” Lurie from Namyajapan, unpacks.
7 Oct 2022 English South Africa Business

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