#012 Harness Hyper-Personalisation With Three Data-Collection Methods | Candice Lee Reeves

Hyper-personalisation is more than greeting a person by name in your automated emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer at the time they need it. In this episode, Candice Lee Reeves - Snr Digital Copywriter at Everlytic - shares ideas on how to gather data for effective personalisation.