He can’t read or write, yet has developed over 3 500 innovations in 20 years - Meet Bob Moesta

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To say Bob Moesta is a remarkable human being is a gross understatement. Not many among us can say they literally spoke a book into existence - Bob can. Having had a key role in 3 500 products being developed and brought to the world it would be an understatement to say that his knowledge could fill countless books.

A speaker at the upcoming Africa Tech Week conference, Bob is one of the pioneers of the Jobs-to-be-Done theory and the author of Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress.

In the latest Business Unusual Podcast, Ralf Fletcher, CEO of Topco Media engages in conversation with Bob Moesta about how to get people to buy your products.

7 Apr 2022 English South Africa Business · Business

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