#010 Pertinent skills needed for effective strategic communications
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Today Alan Arguile of Aprio Credence speaks to his seasoned and experienced colleagues, Nikki Catrakilis-Wagner at Aprio Investor Relations, Head of Aprio Digital Thomas McLachlan, Esme Arendse of Aprio Credence and Aprio’s Tracey Peterson about the skills needed in investor relations, digital communications, crisis and reputation management, and internal communications.
Join us as we unpack the skills and attributes to consider for a strategic communications function.
Investor relations
[0:20] Difference between IR & financial PR or financial communications.
[1:30] Where to find skilled, experienced IR experts & practitioners.
[15:50] What are you doing as an industry to enhance skills in IR?
Internal communications
[3:00] Popular term for internal communications? What skills are required to mobilise employees?
[12:50] How to upskill internal communications employees. Is digital communications experience required? Does Aprio provide guidance to clients who have internal communication roles?
Crisis communications & reputation management
[5:27] What skills are involved from a crisis perspective to be wise council when a crisis emerges?
[12:48] Often crisis communication & reputational management is focused on helping clients navigate real-life issues, but for Aprio Credence the work ideally starts long before it hits the fan. More about ensuring that an issue is never transformed into a real-life crisis.
Digital communications
[8:50] Specialist digital communications skills are in demand. Presumably content skills are still core. More about the ideal skills required to succeed as a digital specialist.
[10:57] When building a digital team do you look for a tech savvy person without content experience or someone who is experienced?
[24:00] Is there movement towards being more personal or face to face communication? Is there resistance towards the world of big tech dominating our lives?
[25:50] Do we need to embrace digital communications?
Join us as we unpack the skills and attributes to consider for a strategic communications function.
Investor relations
[0:20] Difference between IR & financial PR or financial communications.
[1:30] Where to find skilled, experienced IR experts & practitioners.
[15:50] What are you doing as an industry to enhance skills in IR?
Internal communications
[3:00] Popular term for internal communications? What skills are required to mobilise employees?
[12:50] How to upskill internal communications employees. Is digital communications experience required? Does Aprio provide guidance to clients who have internal communication roles?
Crisis communications & reputation management
[5:27] What skills are involved from a crisis perspective to be wise council when a crisis emerges?
[12:48] Often crisis communication & reputational management is focused on helping clients navigate real-life issues, but for Aprio Credence the work ideally starts long before it hits the fan. More about ensuring that an issue is never transformed into a real-life crisis.
Digital communications
[8:50] Specialist digital communications skills are in demand. Presumably content skills are still core. More about the ideal skills required to succeed as a digital specialist.
[10:57] When building a digital team do you look for a tech savvy person without content experience or someone who is experienced?
[24:00] Is there movement towards being more personal or face to face communication? Is there resistance towards the world of big tech dominating our lives?
[25:50] Do we need to embrace digital communications?
