Preetesh Sewraj - CEO & Chief Innovation Analyst, POY South Africa

The Product of the Year seal proudly serves as the standard of consumer confidence in 28 countries and this number is growing. Preetesh Sewraj is the South African arm's CEO and Chief Innovation Analyst (Listen to find out more about the significance of this interesting, double barrel title), and I caught up with him in their rather busy offices in the Johannesburg, South Africa.