India FMCG Outlook for FY22

Strong rural demand saw a healthy financial performance across the FMCG sector in FY21. The year that grappled with lockdowns also saw the unprecedented rise of the online channels for distribution and sale of goods. However, with the second deadly COVID-19 wave spreading across smaller towns and villages, will the rural demand be sustainable in FY22? What would be the impact on gross margins due to the rising inflation in crude and its derivatives, palm oil, and copra?
To answer this and many more questions regarding the Indian FMCG sector, Swapna Bhandarkar spoke with Harit Kapoor, Consumer Analyst, Investec India.