IAB SA - Interactive Advertising Bureau South Africa

The IAB South Africa empowers the media and marketing industries to thrive in a digital economy.

Its membership is comprised of more than 150 leading media companies, brands, and the technology firms responsible for enabling excellence in digital marketing focusing on identifying and targeting audiences, delivering and optimising campaigns to these audiences and the innovation and selling of such activities. The non-profit, non-government, trade group fields critical research on interactive advertising, while also educating brands, agencies, publishers. and the wider business community on the importance of digital marketing.

Decoding Digital Content Marketing - IAB SA

6 EPISODES |  Series, ±44 min episode total time 4 hr 25 min
The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.

Benchmarking Digital Excellence | Work that Wins in Digital - IAB SA

6 EPISODES |  Series, ±34 min episode total time 3 hr 24 min
We are thrilled to launch the IAB SA Podcast, where we share lessons and insights from today’s foremost digital leaders.

Our first series, titled Benchmarking Digital Excellence: Work that Wins in Digital, is sponsored by Mark1, created and produced in collaboration with Nick Hamman from 5FM and Johann Schwella, MTN SA Creative Director at TBWA\Hunt/Lascaris, out of the IAB SA Agency Council Project WORKS THAT WORKS lead by Robyn Campbell, HelloFCB+ Managing Director.

2 channels