South African shoppers show the market what they want

In this edition of the Business Day Spotlight, we’re talking a look at the results of a recent consumer spending study.

Our host Mudiwa Gavaza is joined by Andrew Weinberg, CEO of 2Engage, a customer engagement and incentive solutions business with a presence in 8 African countries.

2Engage recently teamed up with research firm, Brandseye to produce a study detailing some of the effects of Covid-19 on consumer buying behaviour and trends.

The discussion focuses on how he study come about, some of its key findings, the state of SA consumers, how loyalty programs have been impacted by the pandemic and how businesses can build better relationships with their customers.