Interview: BBD executives on getting digital transformation right

In this promoted episode of the podcast, TechCentral speaks to BBD chief digital officer Peter Scheffel and company executive Andries Janse van Rensburg in a fascinating discussion on digital transformation in light of the impact of the Covid-19 pandemic on business.
In the podcast, Scheffel and Janse van Rensburg discuss the impact that Covid-19 is going to have on companies’ thinking around digital transformation – it will accelerate their efforts, but there are still very good reasons not to rush headlong into these projects without having a proper plan in place.
The conversation starts with a discussion on what exactly digital transformation entails, who should be leading such projects for companies, why it’s much more than just an IT project, what companies should be doing first, and why they should be tackling these projects in bite-sized chunks, not large-scale endeavours upfront.
Can companies go it alone, or do they inevitably need external help to guide them through the complexities? And what conversations should company executives be having before they knuckle down?
How much of a competitive advantage can you get by going through a digital transformation exercise? And on the flip side, to what extent are you undermining your business by continuing with business as usual while your competitors become digitally transformed?
Scheffel and Janse van Rensburg answer all these questions in the podcast. They also talk about the extent to which customers should be involved in helping guide companies, and more.
Don’t miss the discussion!