Intelligent Africa™ #FutureCEOs

Brand Strategy From John Malkovich & A 100+ Year Old Cognac

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CliffCentral.com — 100 Years – The Movie You Will Never See is an exclusive original film starring John Malkovich and directed by Robert Rodriguez. It envisions Earth one hundred years from now and will not be released in its entirety until 2115. The movie was inspired by the legacy of craftsmanship and time it takes to create LOUIS XIII Cognac, which is regarded as one of the most luxurious spirits in the world. Gareth speaks to Caroline Sarrot Le-Carpentier, the Global Communications Director for LOUIS XIII, and receives a masterclass in brand communication and strategy.
9 Jun 2016 English South Africa Business · Technology

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