Consumers are fed up with Telcos

In this edition of Business Day Spotlight, we focus on a new telecoms report as the debate around mobile data prices continues in SA.

Our host Mudiwa Gavaza is joined by BrandsEye CEO Nic Ray to talk about their SA Telcos Sentiment Index report, how it came about and the insights that can drawn.

SA’s telecommunications providers should ignore the court of public opinion at their peril, said the research firm in the report which analysed over 500 000 social media posts to gauge sentiment about the country’s largest operators - Vodacom, MTN, Cell C and Telkom.

"SA consumers are unhappy with telco providers’ data pricing and poor customer service as 1 in 10 threatened to switch networks and 44.4% of complaints on social media went unanswered by providers” said BrandsEye.

BrandsEye’s report comes on the heels of the much publicised report by the Competition Commission which found the large mobile operators to be pricing out poor South Africans in the data market.

Business Day Spotlight is a MultimediaLIVE Production.