Re-Invent Media SAFoodStories

How Paul Raphaely Built NOMU by Breaking the Rules

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How do you build a household food name without losing your maverick spirit, quality, or personality?

In this episode, Nicci Robertson sits down with Paul Raphaely, co-founder of NOMU. Paul breaks down how he and his wife, Tracy, built NOMU from a R12,486 startup into an internationally recognised brand. He candidly discusses pioneering spice rubs, rapidly launching MAYU mayonnaise during a national shortage. As well as creating their best-selling Skinny Hot Chocolate and navigating the harsh realities of retail distribution.

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4 Nov English South Africa Food · Business

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