Aileen Lamb on Breast Cancer, Finding Purpose and Starting Again
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A breast cancer diagnosis can change your life in ways you never imagined but sometimes those changes can lead you somewhere quite extraordinary.
This week on my Good Things with Brent Lindeque podcast, I chatted to Aileen Lamb, the former CEO of New Media, who was diagnosed with breast cancer on Women's Day, at exactly the same age her own mother had been diagnosed.
Thankfully, her cancer was detected early but the experience made her reassess her life and ask herself one important question... "If not now, when?"
And that question changed everything.
Aileen decided to pursue a dream she'd carried for years, immersing herself in the world of perfumery and eventually launching Heirloom Perfumery, a proudly South African fragrance brand. And she's giving back too, with 5 percent of online sales going to Project Flamingo, which supports women receiving breast cancer treatment in public hospitals.
This conversation was incredibly meaningful for me as my own mom has just finished radiation treatment for breast cancer, and with October being Breast Cancer Awareness Month, it felt like an important story to share. We also spoke about finding your ikigai, a Japanese concept meaning your reason for being, and how even the scariest experiences can sometimes push us towards a new purpose.
What I loved most is that Aileen's story isn't really about cancer. It's about everything that can still happen afterwards and the wonderful possibilities waiting for us when we decide to follow our dreams.
You can catch our full conversation on Good Things with Brent Lindeque, available on YouTube and your favourite podcast platforms.
🎧 Watch and listen to the episode on all our social platforms (like all of them).
📆 New episodes drop weekly.
🏡 Powered by BetterBond. Filmed at Primedia Studios.
❤️ Stories that matter. Conversations that count.
This week on my Good Things with Brent Lindeque podcast, I chatted to Aileen Lamb, the former CEO of New Media, who was diagnosed with breast cancer on Women's Day, at exactly the same age her own mother had been diagnosed.
Thankfully, her cancer was detected early but the experience made her reassess her life and ask herself one important question... "If not now, when?"
And that question changed everything.
Aileen decided to pursue a dream she'd carried for years, immersing herself in the world of perfumery and eventually launching Heirloom Perfumery, a proudly South African fragrance brand. And she's giving back too, with 5 percent of online sales going to Project Flamingo, which supports women receiving breast cancer treatment in public hospitals.
This conversation was incredibly meaningful for me as my own mom has just finished radiation treatment for breast cancer, and with October being Breast Cancer Awareness Month, it felt like an important story to share. We also spoke about finding your ikigai, a Japanese concept meaning your reason for being, and how even the scariest experiences can sometimes push us towards a new purpose.
What I loved most is that Aileen's story isn't really about cancer. It's about everything that can still happen afterwards and the wonderful possibilities waiting for us when we decide to follow our dreams.
You can catch our full conversation on Good Things with Brent Lindeque, available on YouTube and your favourite podcast platforms.
🎧 Watch and listen to the episode on all our social platforms (like all of them).
📆 New episodes drop weekly.
🏡 Powered by BetterBond. Filmed at Primedia Studios.
❤️ Stories that matter. Conversations that count.
