
Tracing 20 years on YouTube in Africa with Google’s Alex Okosi
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Google role and influence in Africa’s R100bn creator economy is the focus of this edition of Business Day Spotlight.
Host Mudiwa Gavaza is joined by Alex Okosi, MD for Google in Africa.
Through the discussion, the executive unpacks Google’s strategy around content creation; staying relevant in the competitive market for attention online; the value of video creative professionals; AI; and shifts in advertising.
Business Day Spotlight is an Arena Podcasts Production.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Host Mudiwa Gavaza is joined by Alex Okosi, MD for Google in Africa.
Through the discussion, the executive unpacks Google’s strategy around content creation; staying relevant in the competitive market for attention online; the value of video creative professionals; AI; and shifts in advertising.
Business Day Spotlight is an Arena Podcasts Production.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.





