The Lead Creative | Marketing needs humanity, not more noise

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In a conversation with The Lead Creative and Bizcommunity, Discovery Health executive head of marketing, Refilwe Maluleke and Bridget Harpur, head of marketing, Volkswagen Group Africa talk about the sea of sameness, the factors contributing to it and how brands can overcome it.

This episode forms part of the Marketers Brief Series, a quarterly podcast that explores how marketers are building their brands.

The podcast is hosted by The Lead Creative founder Mongezi Mtati and Bizcommunity's marketing and media co-editor, Danette Breitenbach.
31 Aug English South Africa Business News · Marketing

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