IN CONVERSATION WITH SIBONGILE MOKAESANE

Public relations has changed dramatically. A brand can spend years building its reputation, only for one post to blow up online and change the conversation overnight. And it's not just companies — as students, you are a brand too. So what does PR look like in the age of social media and AI? And what can we learn from the people working behind the scenes to manage reputation, communication and even media organisations? Joining us to unpack this is Ms Sibongile Mokaeane, a lecturer and Programme Coordinator in Public Relations Management at the Vaal University of Technology, and Treasurer of the VUT FM board