Creative Currency with Bonnie Meslane
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On Creative Currency, Kea Boya sits down with Bonnie Meslane, a powerhouse in South Africa’s entertainment and lifestyle industry, to unpack the real meaning of creative capital and the power of shaping narratives.
With a career that began in PR in 2013, Bonnie quickly established herself as a strategic force, going on to found Azania Public in 2017 an agency that has helped shape some of the country’s most influential brands and personalities. But her vision didn’t stop at service. Recognizing the value of ownership in the creative economy, she expanded her footprint by launching Nounouche, an online magazine where she defines culture on her own terms as Editor-in-Chief.
In this episode, Kea and Bonnie explore the shift from service provider to platform owner, the art of monetizing taste, and what it truly takes to build and sustain a creative empire in South Africa. It’s a conversation rooted in strategy, vision, and the business of influence in a world where perception is everything.
With a career that began in PR in 2013, Bonnie quickly established herself as a strategic force, going on to found Azania Public in 2017 an agency that has helped shape some of the country’s most influential brands and personalities. But her vision didn’t stop at service. Recognizing the value of ownership in the creative economy, she expanded her footprint by launching Nounouche, an online magazine where she defines culture on her own terms as Editor-in-Chief.
In this episode, Kea and Bonnie explore the shift from service provider to platform owner, the art of monetizing taste, and what it truly takes to build and sustain a creative empire in South Africa. It’s a conversation rooted in strategy, vision, and the business of influence in a world where perception is everything.
