Nota Baloyi explains why the algorithm rewards power (not talent)
Loading player...
The algorithm doesn’t reward talent — it rewards power.
In this episode of Success Unscripted, Nota breaks down the uncomfortable truth about how modern platforms really work, using IShowSpeed’s explosive South African moment, MacG’s dominance in new media, and the rise of live streaming as proof that attention is no longer accidental — it’s engineered.
In this episode of Success Unscripted, Nota breaks down the uncomfortable truth about how modern platforms really work, using IShowSpeed’s explosive South African moment, MacG’s dominance in new media, and the rise of live streaming as proof that attention is no longer accidental — it’s engineered.
Chapters
- 00:00 Intro
- 01:36 First In-Person Meeting & Happy New Year Debate
- 02:33 Why the Pursuit of Happiness Is Overrated
- 05:22 Showing Up Every Day Without Results
- 06:52 Commitment Over Excellence
- 07:21 Being Prepared for the Right Moment
- 10:52 What Makes Something Truly Viral
- 11:13 Turning a Personal Brand Into a Product
- 14:34 African Audiences & Global Creators
- 15:08 Why Local Creators Don’t Get the Same Energy
- 17:11 Backlash, Negativity & Online Noise
- 20:44 Preparing for the Next Media Frontier
- 24:31 Loyalty, Independence & Building a Platform
- 29:07 Giving Back to the Podcasting Space
- 33:25 Artist vs Entrepreneur Mindset
- 34:03 Is Traditional Media in Trouble?
- 37:51 Johannesburg Culture & Global Identity
- 42:56 South Africa’s Cultural Influence Worldwide
- 43:43 Was the IShowSpeed Moment Good for Local Talent?
- 48:23 Does the Algorithm Reward Quality or Controversy?
- 52:41 Packaging Content for the Algorithm
- 54:00 Picking a Side & Building Community
