The skills, ethics, and insight behind modern marketing
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Agility, creativity, problem-solving, and analytical thinking - the skills every modern marketer needs to master.
In this episode of CTRL.ALT.SUCCEED, we sit down with Nombulelo Ntakakazi, Marketing Lecturer at Milpark’s School of Commerce, to unpack what it really takes to succeed in marketing today and tomorrow.
Through real-world examples of consumer behaviour, we explore why people make the choices they do, how buying decisions and brand loyalty are shaped, and what this means for marketers navigating a fast-changing landscape. The conversation also dives into the importance of ethical marketing, highlighting why acting in the best interests of individuals is just as critical as creativity and strategy when building brands for the future.
If you’re curious about the future of marketing and what value marketing adds to business, this one’s for you.
In this episode of CTRL.ALT.SUCCEED, we sit down with Nombulelo Ntakakazi, Marketing Lecturer at Milpark’s School of Commerce, to unpack what it really takes to succeed in marketing today and tomorrow.
Through real-world examples of consumer behaviour, we explore why people make the choices they do, how buying decisions and brand loyalty are shaped, and what this means for marketers navigating a fast-changing landscape. The conversation also dives into the importance of ethical marketing, highlighting why acting in the best interests of individuals is just as critical as creativity and strategy when building brands for the future.
If you’re curious about the future of marketing and what value marketing adds to business, this one’s for you.
