S03 #156 Love Kinks: from Influencer to a scaleable haircare empire | Sinovuyo Mondliwa
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If you want to start a business or level up, begin here.
In this powerful conversation, Love Kinks founder Sinovuyo Mondliwa sits down with Carmen Murray, Founder of Conscious LeadHERS, to unpack what it really takes to build a successful business in South Africa. Sino drops straight, practical wisdom for entrepreneurs, from self-funding and sell-out launches to navigating suppliers, protecting your IP, building structure after leaving a 9–5, and creating products customers actually want.
She shows why entrepreneurship isn’t something you’re born with, it’s built through grit, discipline, and relentless learning.
In this powerful conversation, Love Kinks founder Sinovuyo Mondliwa sits down with Carmen Murray, Founder of Conscious LeadHERS, to unpack what it really takes to build a successful business in South Africa. Sino drops straight, practical wisdom for entrepreneurs, from self-funding and sell-out launches to navigating suppliers, protecting your IP, building structure after leaving a 9–5, and creating products customers actually want.
She shows why entrepreneurship isn’t something you’re born with, it’s built through grit, discipline, and relentless learning.
Chapters
- 00:00 From Urban Planner to Influencer: starting the natural hair journey
- 03:12 Building a personal brand through authenticity
- 08:10 Monetising influence and building a business
- 12:17 Transitioning to full-time entrepreneurship
- 15:11 Growth during lockdown and product development
- 19:13 Business evolution and product strategy
- 24:01 Challenges of scaling a business in South Africa
- 31:41 Manufacturing challenges and future improvements
- 34:58 Legal protection and business growth
