Exposure Marketing Africa Event Connect

What makes event entertainment truly unforgettable?

Loading player...
From London’s theatre stages to South Africa’s grandest events, Brooke Greenhill, Managing Director of Elegant Experience, has mastered the craft of turning entertainment into emotion. In this episode, we examine how storytelling, performance, and production converge to create impact, not just spectacle. Brooke shares her journey from theatre to entrepreneurship, the creative process behind unforgettable shows, and what’s next for event entertainment in Africa. Whether you’re a producer, planner, or creative, this episode will inspire you to see entertainment as more than a moment; it’s an experience that lives beyond the spotlight.
21 Nov 2025 English South Africa Business · Management

Other recent episodes

AI, Technology & The Future of Exhibitions

Exhibitions are evolving as AI and technology reshape how value is created and experienced. In this conversation, Projeni Pather and Errol Bryce explore innovation, leadership, and the practical application of technology in the events industry, focusing on what is truly driving progress and what requires more intentional adoption moving forward.
1 May 46 min

The Economic Impact of Business Events in Johannesburg

Johannesburg is more than an economic hub, it is a driver of connection, opportunity, and growth across the continent. In this episode of Africa Event Connect, Rendani Khorombi of the Johannesburg Tourism Company shares how business events shape cities, influence industries, and contribute to long-term economic impact. From global positioning…
17 Apr 50 min

Designing Meetings for Impact, Not Attendance

Are we designing meetings for impact — or simply organising gatherings? In this episode of Africa Event Connect, Projeni Pather sits down with Maarten Vanneste, meeting industry leader from Belgium and author of Meeting Architecture, to challenge how we approach MICE — Meetings, Incentives, Conferences, and Exhibitions. With over three…
3 Apr 1 hr 01 min

From Buzzwords to Real Action: What Sustainability Actually Looks Like in Events

Sustainability is everywhere in event marketing - but rarely embedded into real delivery. In this episode of Africa Event Connect, Herkie du Preez, Founder and CEO of STRONG PR, Marketing and Events, and a CEPA-certified event professional, breaks down how event professionals can move from intention to measurable impact across…
20 Mar 43 min

Hosting the G20: Leadership, Readiness & Global Credibility

In this episode of Africa Event Connect, Projeni Pather speaks with Adele Hartdegen, CEO of the Johannesburg Expo Centre, about hosting the G20 Summit. The conversation explores leadership under pressure, venue readiness, stakeholder collaboration, and what delivering a summit of this scale means for South Africa and Africa’s global credibility.
16 Mar 50 min
All episodes