Nedbank IMC Series: Vaughan Croeser on Purpose-Driven Storytelling and Brand Leadership

With a journey that began in sales and evolved into leading one of South Africa’s most iconic marketing teams, Vaughan Croeser brings a grounded, people-first perspective to the business of brand building. As the architect behind powerful campaigns like #NoExcuse — SAB’s bold stand against gender-based violence — Vaughan continues to prove that storytelling is more than a tool; it’s a responsibility. At Nedbank IMC 2025, he’ll share what’s brewing in brand leadership, why the right narrative still matters, and how marketers can hold onto what truly counts in a fast-changing world.

Listen to the full interview with Vaughan Croeser here and get the inside scoop.