IN CONVERSATION WITH Roshni Parbhoo-Seetha (SADAG's Project Manager for Education)
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Today marks Panic Awareness Day, and the South African Depression and Anxiety Group (SADAG) is using this moment to highlight “The Panic You Don’t See” — the hidden, internal battles many people face every day.
While panic attacks are often associated with dramatic, visible symptoms, the reality for many is far quieter and deeply personal. SADAG’s campaign aims to raise awareness around these invisible struggles, encouraging greater compassion, understanding, and support for those who suffer in silence.
“Panic doesn’t always look like someone gasping for air,” says SADAG Board Chairperson and Clinical Psychologist Dr Colinda Linde. “Sometimes it’s the friend who keeps canceling, the colleague who avoids meetings, or the loved one who quietly withdraws from life. Today, let’s talk about the panic you don’t see — because recognising it is the first step toward healing.”
People living with Panic Disorder often experience a sudden rush of fear, a racing heartbeat, dizziness, shortness of breath, or feelings of detachment — all while maintaining a calm appearance. These symptoms can make everyday tasks like shopping, driving, or attending social events feel overwhelming and isolating.
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For many, particularly men, seeking help remains a challenge due to stigma.
“In South Africa, men’s mental health is in crisis,” says SADAG Board Member Nkini Phasha. “We’ve been taught to hide our emotions behind a mask of masculinity. But mental health conditions like Panic Disorder aren’t signs of weakness — they’re human. We must break the silence and end the stigma.”
Zane Wilson, Founder of SADAG, knows that struggle personally.
“I suffered from panic attacks for over 10 years and kept it hidden. But with the right support, I got better — and that’s why I started SADAG in 1994. No one should have to suffer in silence. Help is available, and recovery is possible.”
Join SADAG’s Free Online Webinar Tonight at 6:30 PM
In honour of Panic Awareness Day, SADAG is hosting a live webinar tonight at 6:30 PM via Zoom and Facebook Live. A panel of mental health experts will unpack panic symptoms, share coping tools, and answer questions from the public.
To join: Visit www.sadag.org or SADAG’s Facebook Page.
You can also access SADAG’s free online toolkit, featuring videos, handouts,
brochures, and upcoming support activities to help manage panic and anxiety.
Join the Movement
SADAG encourages the public to participate in the campaign by sharing their stories, resharing educational posts, and reaching out to those who may be suffering in silence.
If you or someone you know needs support, help is just a call, text, or message away:
0800 456 789 or 0800 70 80 90
SMS 31393 or WhatsApp 087 163 2030
Support is available 24/7. You are not alone.
While panic attacks are often associated with dramatic, visible symptoms, the reality for many is far quieter and deeply personal. SADAG’s campaign aims to raise awareness around these invisible struggles, encouraging greater compassion, understanding, and support for those who suffer in silence.
“Panic doesn’t always look like someone gasping for air,” says SADAG Board Chairperson and Clinical Psychologist Dr Colinda Linde. “Sometimes it’s the friend who keeps canceling, the colleague who avoids meetings, or the loved one who quietly withdraws from life. Today, let’s talk about the panic you don’t see — because recognising it is the first step toward healing.”
People living with Panic Disorder often experience a sudden rush of fear, a racing heartbeat, dizziness, shortness of breath, or feelings of detachment — all while maintaining a calm appearance. These symptoms can make everyday tasks like shopping, driving, or attending social events feel overwhelming and isolating.
10:10
For many, particularly men, seeking help remains a challenge due to stigma.
“In South Africa, men’s mental health is in crisis,” says SADAG Board Member Nkini Phasha. “We’ve been taught to hide our emotions behind a mask of masculinity. But mental health conditions like Panic Disorder aren’t signs of weakness — they’re human. We must break the silence and end the stigma.”
Zane Wilson, Founder of SADAG, knows that struggle personally.
“I suffered from panic attacks for over 10 years and kept it hidden. But with the right support, I got better — and that’s why I started SADAG in 1994. No one should have to suffer in silence. Help is available, and recovery is possible.”
Join SADAG’s Free Online Webinar Tonight at 6:30 PM
In honour of Panic Awareness Day, SADAG is hosting a live webinar tonight at 6:30 PM via Zoom and Facebook Live. A panel of mental health experts will unpack panic symptoms, share coping tools, and answer questions from the public.
To join: Visit www.sadag.org or SADAG’s Facebook Page.
You can also access SADAG’s free online toolkit, featuring videos, handouts,
brochures, and upcoming support activities to help manage panic and anxiety.
Join the Movement
SADAG encourages the public to participate in the campaign by sharing their stories, resharing educational posts, and reaching out to those who may be suffering in silence.
If you or someone you know needs support, help is just a call, text, or message away:
0800 456 789 or 0800 70 80 90
SMS 31393 or WhatsApp 087 163 2030
Support is available 24/7. You are not alone.
