Protecting Ideas: Why Intellectual Property Law Matters for Every Business (Julia Ross, Programme Head at Milpark)

Intellectual Property Law and Business Law. In this week's episode of CTRL. ALT. SUCCEED, we’re diving into something that every entrepreneur, business professional, and student should understand. In today's digital and knowledge-driven economy, ideas are valuable assets. Whether it's a brand name, an invention, creative content or a business secret, intellectual property ensures that businesses and individuals are protected.

But how does this apply to everyday business in South Africa and why does legal knowledge matter for every business and finance student?

Bringing us deeper insights into the topic is Julia Ross, Programme Head at Milpark who holds a BA Law, LLB (cum laude) and LLM in intellectual property law (cum laude).