Why Your Marketing Strategy Matters So Much In 2025
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Good marketing is an important part of being a connectable company - learn more here: https://johnconnects.scoreapp.com/
Kirsten Dixon, founder and head strategist of Pink Soda Marketing, talks to John Watson about the marketing landscape in 2025, the importance of a marketing strategy, the pitfalls of legacy marketing, and the need for more authenticity.
She explains the unique positioning of her agency, Pink Soda, in the B2B marketing space, focusing on outcomes rather than outputs, the significance of simplifying marketing strategies and the power of consistency in achieving success.
Kirsten also shares insights on how businesses can navigate the complexities of modern marketing, including the integration of AI, the significance of an omnichannel approach, and the value of mentorship in shaping a successful marketing career.
She also shares her views on networking, creating a collaborative work environment, how building relationships can unlock opportunities and how being adaptable in a rapidly changing world is vital.
Connect with Kirsten Dixon here:
https://www.linkedin.com/in/kirsten-dixon-2b83a449/
#therightplacepodcast #pinksodamarketing
Kirsten Dixon, founder and head strategist of Pink Soda Marketing, talks to John Watson about the marketing landscape in 2025, the importance of a marketing strategy, the pitfalls of legacy marketing, and the need for more authenticity.
She explains the unique positioning of her agency, Pink Soda, in the B2B marketing space, focusing on outcomes rather than outputs, the significance of simplifying marketing strategies and the power of consistency in achieving success.
Kirsten also shares insights on how businesses can navigate the complexities of modern marketing, including the integration of AI, the significance of an omnichannel approach, and the value of mentorship in shaping a successful marketing career.
She also shares her views on networking, creating a collaborative work environment, how building relationships can unlock opportunities and how being adaptable in a rapidly changing world is vital.
Connect with Kirsten Dixon here:
https://www.linkedin.com/in/kirsten-dixon-2b83a449/
#therightplacepodcast #pinksodamarketing
Chapters
- 00:00 Preview And Introduction
- 01:57 The Evolution of Marketing in 2025
- 03:19 The Importance of Strategy in Marketing
- 05:53 Red Flags in Legacy Marketing
- 08:54 The Pink Soda Elixer
- 10:15 Understanding Budgets and Value in Marketing
- 14:08 The Omnichannel Approach to Marketing
- 16:11 Navigating Panic Marketing!
- 19:06 Authenticity in Marketing Is Key
- 23:26 The Journey of a Marketer
- 29:52 The Power of Networking and Mentorship
- 32:17 Differentiating in the Marketing Landscape
- 35:51 Creating a Collaborative Work Environment
- 40:01 Simplifying Marketing Strategies for Success
- 43:18 The Man In The Arena
- 45:08 Embracing Agility and Evolution
