Fail Forward #18 | How Accidental Inventions that Failed Later Changed the World | Malesela & Roche

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In this electrifying episode of Fail Forward Friday, hosts Malesela and Roche take us on a wild ride through the world of epic business failures, accidental successes, and the high-stakes drama of sibling rivalries. The episode kicks off with a jaw-dropping tale of Juicero, the Silicon Valley startup that raised a staggering $120 million for a Wi-Fi-connected juicer. Yes, you heard that right, a juicer that needed Wi-Fi to function. Malesela recounts how this "Marvel of technology" promised to revolutionise juicing with its four-ton pressing force, only for customers to discover they could squeeze the juice packets by hand. Cue the dramatic downfall when Bloomberg exposed the absurdity, and the company went bust. The lesson? Hype can only take you so far, especially when your product is utterly unnecessary.

Next, Roche takes us back in time to the bitter rivalry between the Dassler brothers, founders of Adidas and Puma. What started as a family shoe-making business turned into a decades-long feud after a single heated argument during World War II. The brothers never spoke again, dividing not just their family but an entire town. Adidas soared to global success, while Puma carved out its niche. But at what cost? Roche poignantly reflects on the price of public success and private failure, leaving us wondering if the feud fueled their innovation, or destroyed their legacy.

The hosts then shift gears to explore how some of the world's most successful products were born from spectacular failures. From Viagra (originally a failed hypertension drug) to Post-it Notes (a weak adhesive turned office essential), these stories remind us that failure can be the mother of invention. Malesela and Roche emphasise the importance of pivoting and listening to the market, as seen in the rise of YouTube (initially a failed dating site) and M-Pesa (a mobile payment system that revolutionised Kenya).

The duo delves into the psychology of hype, dissecting why people fall for overhyped products like Prime Energy Drink and Peloton. Malesela and Roche argue that hype often masks a lack of substance, urging entrepreneurs to focus on solving real problems rather than chasing trends. They also touch on the Y2K panic and other historical hypes, proving that fear and FOMO can drive irrational behaviour.

In a powerful closing, Malesela and Roche share their key takeaways: Question your product's purpose: Does it solve a real problem, or is it just hype? Embrace failure as a stepping stone: Some of the greatest innovations came from unexpected flops. Listen to the market: Be willing to pivot and adapt based on how customers use your product. Balance success and relationships: Don't let professional achievements come at the cost of personal connections.

As the episode wraps up, the hosts invite listeners to share their own stories of failure and success, reminding us that every misstep is an opportunity to learn and grow. With their signature blend of humour, insight, and drama, Malesela and Roche leave us inspired to fail forward, and maybe even laugh along the way. Cue the applause and dramatic music as Fail Forward Friday once again proves that failure isn't the end, it's just the beginning of something extraordinary. Don't forget to like, subscribe, and join the conversation for next week's episode! 🎙️✨
21 Mar English South Africa Business · Education

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