I'm A CA Now, Do I Really Need A Personal Brand?
Loading player...
Just qualified as a CA? It's the perfect time to take The Connectability Scorecard: https://johnconnects.scoreapp.com/
Kevin Botes, founder of Meek Media, talks to John Watson about the critical importance of personal branding for newly qualified professionals, including Chartered Accountants (CAs) who just passed the SAICA APC exam.
They explore how CAs can differentiate themselves in a crowded market, the significance of defining one's unique personal brand, and the role of LinkedIn in building a professional network. Kevin emphasizes the need for CAs to showcase their best qualities and experiences, and provides practical tips for enhancing their online presence, including optimizing their LinkedIn profiles with compelling headlines, photos, banner and content.
The discussion highlights that personal branding is not just about a solid online presence but also about building relationships and dialling in your communication skills. They encourage listeners to take the first step in sharing their experiences and insights, as well as to engage in intentional networking to enhance their career opportunities.
Connect with Kevin Botes here:
https://www.linkedin.com/in/kevinbotes/
Kevin Botes, founder of Meek Media, talks to John Watson about the critical importance of personal branding for newly qualified professionals, including Chartered Accountants (CAs) who just passed the SAICA APC exam.
They explore how CAs can differentiate themselves in a crowded market, the significance of defining one's unique personal brand, and the role of LinkedIn in building a professional network. Kevin emphasizes the need for CAs to showcase their best qualities and experiences, and provides practical tips for enhancing their online presence, including optimizing their LinkedIn profiles with compelling headlines, photos, banner and content.
The discussion highlights that personal branding is not just about a solid online presence but also about building relationships and dialling in your communication skills. They encourage listeners to take the first step in sharing their experiences and insights, as well as to engage in intentional networking to enhance their career opportunities.
Connect with Kevin Botes here:
https://www.linkedin.com/in/kevinbotes/
Chapters
- 00:00 Preview & Introduction
- 02:14 The Biggest Branding Issue Facing CAs
- 06:05 Every CA Is Different - So Decide Who You Are
- 11:02 Give People A Reason To Remember You
- 13:05 Everyone Has A Brand, So Own It!
- 16:07 Just Learn How To Get Stuff Done
- 17:46 Your Reputation Opens and Closes Doors
- 19:48 People Form A First Impression of You in 0.3 seconds
- 22:26 Maximise Your LinkedIn Connections Now!
- 25:12 Being a CA Is The Least Interesting Thing About You
- 28:12 People Check Out Your LinkedIn First
- 29:05 Creating a Compelling LinkedIn Headline and Banner
- 33:02 The Importance of Starting to Post Content Now
- 38:14 You'll Thank Yourself In 5 Years If You Start Today
- 41:32 The Long Way Is The Short Cut
- 45:38 Using Voicenotes To Create Posts
- 48:06 No One Teachers You How To Network
- 51:10 Becoming Someone People Can Talk To
- 53:01 Being More Connectable Helps You
- 55:24 Shaping Your Personal Brand Into Social Capital
- 57:22 The Game Is Built On Relationships
