Exposure Marketing Africa Event Connect

Mastering Client Engagement in the Exhibitions Industry - with Tracy Gounden

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In this episode of the Africa Event Connect Podcast, host Projeni Pather speaks with Tracy Gounden, Business Development Director at Messe Frankfurt, about the core principles of successful client engagement in the exhibitions industry.

Drawing on a decade of experience, Tracy reveals how to build lasting client relationships, adapt to changing expectations, and leverage technology for personalization. She also shares global insights from Messe Frankfurt’s approach, illustrating how to translate international strategies into local success.

Learn practical tactics for improving client relations, using feedback to drive growth, and staying ahead in a constantly evolving marketplace. Whether you’re an industry veteran or just starting, this episode offers fresh perspectives and actionable advice to elevate your client engagement game.
4 Feb 2025 English South Africa Business · Management

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