The Right Place The Right Place

The CEO Branding Masterclass with Rucien Petersen

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Rucien Petersen, founder and MD at Spott Media, talks to John Watson about the 5 reasons CEOs and directors should invest in their personal branding.

They discuss how it enhances trust, positions you as an industry leader, attracts partnerships, amplifies company reach and drives business growth. Rucien emphasizes the need for understanding the customer, protecting sensitive client information, and continuous learning in marketing. He also mentions the importance of adaptability and the exciting potential of AI in streamlining processes, especially in mundane processes that free up time for personal branding.

Connect with Rucien Petersen here:
https://www.linkedin.com/in/rucien-petersen-b9369142/
Chapters
  • 00:00 Preview and Introduction
  • 01:42 Enhancing trust and credibility
  • 05:12 There is no one better positioned to tell the story
  • 07:41 Positioning yourself as an industry leader
  • 11:39 Amplifying company reach
  • 16:01 Attracting talent and partnerships through personal branding
  • 23:37 Driving business growth through personal branding
  • 28:58 The digital era provides you the chance to stand out
  • 31:26 Adaptability and navigating obstacles in marketing
  • 34:27 Exciting innovations in digital marketing
  • 36:45 Core value of understanding the customer
11 Nov 2024 English South Africa Business · Careers

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