South Africa Branded with Thebe Ikalafeng

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How is South Africa viewed by the world?

Countries typically have two powers, hard power and soft power. Gareth and Phumi are joined by advocate for a brand-led African revolution and marketer, Thebe Ikalafeng. Looking at the brand that is South Africa and how the world views and interacts with brand South Africa.

24 Oct English South Africa Politics · News

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