Solid Gold Podcasts #BeHeard The One-Eyed Man with Mike Stopforth

#065 A bold strategy for a digital first telco — Nicola van Ast

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My guest for this episode is Nicola van Ast, CMO at Melon Mobile, and co-founder of Growthink Group (where - full disclosure - she is my wonderful wife Anna's business partner).

Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come.
15 Sep English South Africa Management · Personal Journals

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