What’s the Cannes Plan?

When it comes to Cannes, South Africa has a history of punching way above its weight. But not this year. What’s shifted? What is needed to get back up on that global stage? Is it an industry issue, an agency issue or is it simply not a priority anymore?

Join our SA Cannes judges Keith Manning, Executive Creative Director at TBWA Hunt Lascaris, Zee Ntuli, a director from Darling Films, and Thandeka Gilbert, Creative Group Head from McCann Joburg, as they discuss our performance and their experiences at this year’s Cannes Lions awards.

00:00 South Africa's Struggle at Cannes Lions
01:54 Judging the Industry Craft Category
03:10 Judging the Film Craft Category
04:49 Challenges in Judging and Producing Work
08:22 The Importance of Craft and Time
11:22 Agility vs. Quality in Advertising
16:02 Breaking the Cycle and Innovating
21:32 Embracing Local Identity in Film Craft
22:44 The Importance of Authenticity and Originality
24:09 Challenges with Client Approval Processes
27:16 Understanding Client KPIs for Better Results
30:55 Building Creative Communities and Fandoms
35:30 The Role of Bravery in Creative Success
40:11 Incorporating Creative Accolades as KPIs
43:23 Final Thoughts