The Human 'X-FACTOR' in AI-Driven Marketing

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Artificial Intellegence (AI) has taken the world by storm and we have heard of conversations across industry gatherings and in hushed conference calls where professionals half-joked about AI potentially rendering traditional skills redundant.

Wandile Mazibuko spoke to Jhene Nel; Divisional Head of Sales at Webfluential, who says that AI wasn’t here to replace us but it is here to enhance our capabilities and extend our reach.

19 Jun 2024 English South Africa Business News

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