Unveiling the Secrets of MICE Tourism and Business Travel Trends with Nick Nagle from IBTM

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In this episode of Cape Town Means Business, host Sean Loots chats with Nick Nagle about the role of events like WTM and IBTM in advancing the tourism industry, with a focus on MICE tourism. They discuss the factors that make a city attractive for such events, including infrastructure, safety, and sustainability.
Cape Town's appeal as a destination for both business and leisure travel is highlighted, alongside the trend of "bleisure" travel.
Nick also mentions resources IBTM offers for understanding travel and event trends. The episode underscores the importance of business and tourism for Cape Town's growth.
29 Apr English South Africa Business · Marketing

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