Dentsu Wisdom Series Dentsu Wisdom Series

The skill of INFLUENCE_dentsu School of Influence

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The skill of INFLUENCE
Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness.

The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse and societal change. The eight-month program intensively develops participants' skills, connections, and mentorship in content creation, brand collaboration, financial management, and legal aspects.

Selection criteria were rigorous, emphasizing drive, creativity, and potential influence. Guided by industry experts, students aim to create impactful content while being mindful of their audience's influence. Top performers may continue their journey with dentsu and its partners, unlocking further opportunities.

Host: Ingrid von Stein
Guests: Emma Odendaal, Content Strategy Director, dentsu creative and two of the influencers – Tiffany Fortuin and Ntiyiso Mkhabela
24 Apr English South Africa Business · Marketing

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