How to Make Money with your Podcast in South Africa, Part 2

--:--
What are the questions every podcaster wants answered about monetising with ads?
Well, in part 2 of my conversation with Francois Retief, COO of iono.fm, we hit almost every one of them, including:
1. What's the average audience size of a South African podcast?
2. What's a good audience size for my podcast?
3. Okay how many listens do I need to make R10 000?
4. How many listeners do I need to monetise a show?
5. What is syndication and how does it work?
6. How can we use analytics to improve our podcasts?
7. Where should I advertise my podcast?
8. Does guest quality affect how much you can sell ads for?
9. Is it more effective to sell your own ads or go through a service like iono?
10. Are brands more interested in niche or large audiences?
And more!

Team:
Audio recording: Rebekah van Zyl
Videographer and editor: Jason Hans
Host and audio editor: Jon Warncke
4 Apr English South Africa How To · Performing Arts

Other recent episodes

TikTok made me listen to this.

TikTok, once solely the realm of dance videos and lip syncs, now offers so much more. To explore how podcasters can leverage this platform, we were joined by Morne Ebersohn, a TikTok strategist who helps brands and creators navigate the medium. Could he hold the key to blowing up your…
17 Oct 37 min

Mastering Interview Techniques for Podcasters with Wayne Turner

How important is interview technique, and how can you improve it? In this episode, I speak to expert interviewer Wayne Turner, who has decades of experience in radio and podcasting. With over 8,000 interviews under his belt, Wayne shares invaluable insights on the importance of improving interview skills, the need…
12 Sep 38 min

How to START your podcast, part 1 - Microphones

In this episode we test a few popular mics that are popular with podcasters, from cellphones up to R10 000 mics and talk about what to look for in a mic, why the most common mics you can buy are the WRONG mics, and why you should just start with…
10 Jul 32 min

Create self-guided audio tours on VoiceMap as a side-hustle, with Iain Manley

"Experience the magic of VoiceMap’s GPS audio walks, cycles, drives and even boat rides. They’re like podcasts that move with you, to tell stories about what you’re seeing right now." Iain Manley has been developing, growing, and working on VoiceMap for ten years now, and 2024 is turning out to…
22 May 1 hr 05 min