How to Make Money with your Podcast in South Africa, Part 2
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What are the questions every podcaster wants answered about monetising with ads?
Well, in part 2 of my conversation with Francois Retief, COO of iono.fm, we hit almost every one of them, including:
1. What's the average audience size of a South African podcast?
2. What's a good audience size for my podcast?
3. Okay how many listens do I need to make R10 000?
4. How many listeners do I need to monetise a show?
5. What is syndication and how does it work?
6. How can we use analytics to improve our podcasts?
7. Where should I advertise my podcast?
8. Does guest quality affect how much you can sell ads for?
9. Is it more effective to sell your own ads or go through a service like iono?
10. Are brands more interested in niche or large audiences?
And more!
Team:
Audio recording: Rebekah van Zyl
Videographer and editor: Jason Hans
Host and audio editor: Jon Warncke
Well, in part 2 of my conversation with Francois Retief, COO of iono.fm, we hit almost every one of them, including:
1. What's the average audience size of a South African podcast?
2. What's a good audience size for my podcast?
3. Okay how many listens do I need to make R10 000?
4. How many listeners do I need to monetise a show?
5. What is syndication and how does it work?
6. How can we use analytics to improve our podcasts?
7. Where should I advertise my podcast?
8. Does guest quality affect how much you can sell ads for?
9. Is it more effective to sell your own ads or go through a service like iono?
10. Are brands more interested in niche or large audiences?
And more!
Team:
Audio recording: Rebekah van Zyl
Videographer and editor: Jason Hans
Host and audio editor: Jon Warncke