How to make a branded podcast in South Africa

In this episode, I was very lucky to get in the same room with seasoned branded content creator Spike Ballantine. Spike shares his treasure trove of insights into the world of branded podcasting - an essential listen for anyone looking to break into this domain of podcasting that more easily brings in an income than trying to monetise your own show.

NOTE: Just listen to the energy in the room in this episode and you'll hear the difference between a remote recording and an in-person one.

**In this episode:**
- What branded podcasts are and what they can achieve.
- Going beyond the simple interview.
- Creating a pitch, going after clients.
- How on-location recordings add flavour to the content.
- Understanding the audience
- Spike's perspective on the current growth of podcasting in SA, and how long it will take to fully mature.
- How to think BIG and then make a plan to get as close to that dream as possible.
- What it takes to be a show runner.