Dentsu Wisdom Dentsu Wisdom Series

eKASI - Africa's largest formal, yet informal economy

--:--
eKasi (township economy) is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part of the market and how do you build your brand and really communicate with this market?

Dentsu invited industry expert, Michele Thackwray, AmaKonekXin in to share some key insights, tips, advice and opportunities into this incredibe economy.
23 Nov 2023 English South Africa Business · Marketing

Other recent episodes

Africa's Creative Future: Leading the World Through Innovation and Collaboration

In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries—from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. Despite the allure of short-term gains, the importance of a long-term vision…
11 Jun 37 min

The skill of INFLUENCE_dentsu School of Influence

The skill of INFLUENCE Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness. The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse…
24 Apr 29 min

What does the AGENCY of the future look like?

Join us as we explore the evolving role of A.I., the undeniable power of creativity and talent, and the roadmap for sustainable agencies. Don't miss this insightful conversation on shaping the Agency of the Future. The panellists on this conversation are: Lerina Biermann -Group Managing Director, dentsu MEDIA SA Chris…
15 Apr 26 min

Making a Creative Impact_dentsu wisdom series_Orlando Wood

Orlando Wood joined us virtually in Lagos, Nigeria a few weeks ago at the Dentsu Now Summit. For those of you who don’t know who Orlando Wood is – he is the Chief Innovation Officer for System 1 Group and the author of 2 best selling industry books, LEMON –…
3 Apr 28 min
All episodes