#DriveHope: How Jeremy Mansfield May Have Started an Incredible Initiative Without Knowing It!
It was in the backdrop of her mind that Jeremy Mansfield's Christmas Wish campaign served as an unintentional source of inspiration. What if, she wondered, we could expand on these wishes and make them an everyday reality?
#DriveHope began as an internal initiative within Liberty, designed for its employees to nominate their colleagues and communities in need of help, offering a small boost to keep them going. The idea was to foster a culture of compassion and care within the organisation. However, as the COVID-19 pandemic escalated, the need to support South Africans became more apparent than ever.
Liberty, as an organisation with a strong commitment to its employees and the communities they serve, sprang into action. The platform was then opened to the public, allowing anyone to nominate individuals or groups in dire straits during the global health crisis. This decision marked a significant turning point in the initiative.
Fast forward three years, and #DriveHope has emerged as a symbol of selfless giving and a beacon of light for those who are struggling. The initiative has managed to contribute over R3.4 million in 'random acts of care' across the country. It's a testament to the incredible impact that ordinary individuals can make when they come together with a shared vision of spreading hope and kindness.
Karen Denny, who set the wheels in motion for this remarkable initiative, remains a humble yet powerful force for good. Her commitment to helping those in need and her unwavering determination to bring smiles to faces in challenging times are truly inspirational.
Listen to her interview here: