Mapping opportunities for advertisers in the metaverse
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The potential disruption of the communications and advertising business caused by the metaverse is the focus in this edition of the Business Day Spotlight.
Our host Mudiwa Gavaza is joined by Tebogo Skwambane, country manager for WPP SA.
Skwambane spends the discussion explaining the opportunity for communications firms in the metaverse; the estimated size of advertising spend already being ploughed in video games and other meta universes; and the intersection between traditional advertising and technology.
Business Day Spotlight is a TimesLIVE Production.
Our host Mudiwa Gavaza is joined by Tebogo Skwambane, country manager for WPP SA.
Skwambane spends the discussion explaining the opportunity for communications firms in the metaverse; the estimated size of advertising spend already being ploughed in video games and other meta universes; and the intersection between traditional advertising and technology.
Business Day Spotlight is a TimesLIVE Production.