Unpacking Exclusive Books’ Christmas List

Batya Bricker, Exclusive Books Marketing, Loyalty and Procurement – General Manager joins Michele Magwood, writer, editor and Publisher-at-Large for Jonathan Ball Publishers, to chat about the Exclusive Books Christmas List.

This year’s Exclusive Books Christmas selection – The List – is the widest selection in years, making the offering truly ‘something for everyone’.

The campaign itself, Santa’s No 1 Supplier, is traditional and nostalgic, featuring Santa himself, with his trusty elves, amongst the treasure trove of bookshelves at Exclusive Books.

“This is a departure from Exclusive Books’ usual approach, where we would emphasise the general holiday aspect of the Season, rather than the particularity of Christmas. But our feeling for this year, post-covid and amidst our current challenging times, was that we all needed a bit of Festive magic and wonder, a universal need no matter how you choose to celebrate at the end of the year.” – Batya Bricker – Exclusive Books Marketing, Loyalty and Procurement – General Manager.

You can access the list at: https://issuu.com/exclusivebooks/docs/_lks19117_christmas_catalogue_2022_sa_final_jetli?fr=sMTgyMzU0OTk1NjU&_ga=2.154250168.1885358239.1670216671-amp-bfD7XouynpxxlXXZHZ9IBg

5 Dec 2022 English South Africa Books · Society & Culture

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